You’ve just checked the mail, and you notice a letter from the Domain Registry. “Open Immediately,” it says in bright red letters. In fact, it looks like a bill. Curious, you look inside and see that your domain name is almost expired, but you can renew it by sending a check or charging your credit card. What do you do?
Unfortunately, the immediate response for some domain owners is to pay the tab. Perhaps they even splurge for the 5-year plan and invest in their site. Why wouldn’t you want to keep the name you’ve worked hard to create? While it is important to keep up-to-date on your domain expiration, don’t let that official-sounding title fool you: the Domain Registry of America (DROA) is indeed a scam.