Facebook, Twitter, Instagram and many other social media channels are simply a part of daily life for millions—in fact, billions—of us. The ubiquitous use of Facebook extends to more than a quarter of the earth’s population—that’s more than 2 billion active users.
With such a far-reaching scope, it’s no wonder that these networks have become such a valuable tool for businesses. If you’re not posting on Facebook, trending on Twitter or sharing pictures on Instagram, you’re missing out on vital visibility for your business.
Effective social media marketing is about much more than just posting and understanding proper optimization on social networks is a nuanced and delicate thing. What works for one brand may not be best for your brand—but that’s where we can help.
Social media marketing is a digital method used by businesses to connect with customers, earn brand awareness, and easily promote services and products where users are spending most of their time: scrolling through their feeds. By being active on social media platforms like Facebook, Instagram, and Pinterest, you’re making your business more approachable and accessible to a wider audience, while also maintaining a good social presence—a vital part of your digital success.
Despite what you may think, social media marketing does not mean you have to be on every social network that exists. Like we said, it’s all about what works for your brand. Thinking about the story you want to tell, your brand image, and where you think you can connect best with your target audience will help lead you to the social media platforms that make sense for your business—could be one, could be three! Whether you’re treating it as a direct line to your support team, a lead generation tool, or everything in between, our social media marketing services can help you achieve your business goals.
Social media plays an integral role in your digital marketing strategy, giving you full access to an untapped audience of billions of users. Social media marketing can be a powerful tool for businesses looking to find their fans and grow their brand. By leveraging a strong social presence, these major social platforms will give your brand the space you need to foster an online community, start real conversations, and build lasting relationships with your customers, followers, and prospects. Find success and drive engagement with a social media strategy that delivers results.
What makes your customers tick? Targeting the right audience is a critical, but often overlooked phase of effective social media marketing. If you don’t know who your potential customers are, how can you reach them? ibrand Media Group starts by identifying and targeting the best audience for your brand.
Social media users want to be engaged, which means they want to see intriguing and relevant posts that appeal to their interests. Our social media marketing team understands this need and works with you to make your brand effective at connecting with your audience through content creation and active engagement.
Cultivating an audience online is more challenging than ever. With so many social media platforms, complicated algorithms and restricted exposure, it’s difficult for business owners to find time to even be on social. Our social media management services will help you maintain your presence and grow your community.
Every social media network is unique, boasting specific features and benefits for businesses online. But the nuances of each can be tough to keep track of. Our social media marketing team has been in the trenches for years helping our clients navigate the intricacies of each platform and find the best opportunities for their business. Enlist a social media marketing agency that knows every network like the back of their hand and you’ll see the difference it makes with your online presence. (Hint: It makes it pretty awesome!)
With 2.8 billion monthly users, Facebook maintains its position as the leading social media platform. Easily connect with your audience and promote your business with engaging content, boosted posts, and intelligent Facebook ads.
Create a community of loyal followers and brand enthusiasts with engaging photos, videos, and Reels. As a business on Instagram, the platform will be working for you as it helps 83% of its users make the decision to buy a product or service.
Twitter’s fast-paced environment makes it easy to get your message delivered quickly to a wide audience. This platform is perfect for followers to access customer support, connect with your business and see your brand personality.
Start building valuable relationships with business owners and top decision-makers on the most popular B2B network: LinkedIn. Through intelligent content and targeted ads, you can increase brand visibility in your target market.
As the second largest search engine in the world (behind Google), YouTube is a powerful tool for businesses, offering a vast platform to share content, boost your online presence and gain exposure for you products and services.
This unique platform is all about discovery and is perfect for businesses looking to grow their audience. Acting as more of a search engine, you can connect with users that are interested in your brand through eye-catching pins and intriguing ads.
Interact with your customers in a slightly more unconventional way with Snapchat Geofilters and ads. With the help of our social media team, we’ll be able to create an effective campaign that connects with your audience and delivers results.
Every business knows how important Google Business Profile (formerly Google My Business) is to the visibility and reputation of a brand, providing key info to users right in the SERPs. Elevate your listing with posts optimized for success.